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DIRECTOR MAGAZINE
“The ETIQUS collection consists of 24 timepieces with subtle details that will be recognised and appreciated by golfers, including a unique dimple-patterned face that gives the watch the 3D effect of a golf ball.”
GOLF MONTHLY
“Entrepreneur Gary Butler has unveiled a new range of high-quality ETIQUS timepieces specifically aimed at golfers, with a 3D golf ball design and a number of models featuring a pace-of-play dial.”
GOLF LIFESTYLE - HOW GOLF DIFFERS IN THE UK V THE USA
Today our golf lifestyle piece explores the differences between how golf differs between the United Kingdom and the United States of America. The biennial Ryder Cup isn’t the only way in which the USA and UK compete for supremacy in golf, as the years have shown a huge difference in...
GOLF FASHION - ADAPTING YOUR STYLE FOR THE WET WEATHER
Today's golf fashion piece covers how you can adapt your personal golf fashion to the wet weather that plagues us in the UK. If golfers in the UK can be sure of anything, it’s that at some point during the year they will be playing in some pretty awful weather...
GOLF LIFESTYLE - GOLF ON THE BIG SCREEN
When a golf movie hits the big screen, how well do they represent your golf lifestyle? Like an ETIQUS timepiece, which can be worn as comfortably on the course as it can be off, the best golfers are as involved with the sport at home as they are whilst playing....
GOLF LIFESTYLE - RELAXING THE RULES AMONGST FRIENDS
Today's golf lifestyle piece looks at just how we sometimes relax the rules of golf when we're amongst friends. Like any professional sport, the rules of golf are put in place for a very good reason; without them, players are free to do whatever it takes to gain victory, by...
GOLF FASHION STYLES FOR 2015
The golf fashion choices you make can be just as important as your golf performance. Everything you wear on the course contributes to who you are as a golfer. From your choice of shirt or jumper, trousers, ETIQUS timepiece, footwear and even choice of equipment, style plays a hugely important part...
GOLF LIFESTYLE - PERFECTING YOUR SWING
After rising to prominence and solidifying his reputation as one of, if not the greatest current golfer, we can all learn a lot from the way Rory McIlroy plays and his golf lifestyle in general. His swing is amongst the most impressive ever seen on the PGA Tour, and to...
CUTTING EDGE GOLF
“ETIQUS is a new British brand of distinctive, quality timepieces exclusively for golfers, which combines beautiful design with Swiss made movements.”
GOLF LIFESTYLE - IMPROVING YOUR GAME OFF THE COURSE
How best to improve your golf game while off the course? Unless you are lucky enough to live in a climate that is beautiful all year round, sometimes the weather just doesn't allow for a day on the golf course. Particularly in Britain, the prospect of playing in some of...
EUROPEAN BLUE OR AMERICAN RED?
Why are all the big decisions suddenly being made in Scotland? Last week we had the one we’ve been waiting for for 260 years with the R&A finally allowing in women members albeit limited to 15 initially. And then early the very next morning the residents of Scotland voted 'No'...
GOLF LIFESTYLE - GOLF'S GREATEST COMEBACKS
Being a great golfer is as much about your mental strength as it is about your physical ability. Truly great players aren't tested when everything is going perfectly, but when you’re not on your game, trailing by half a dozen shots and nothing is going your way, only then do...
GREAT GIFT IDEAS FOR GOLFERS
Are you the type that gets all of your Christmas shopping done early to avoid the madness of December? Or do you usually struggle finding the perfect gift for the golfer in your life? Or maybe, you just fancy treating yourself and aren’t sure what new golf gifts are out...
THIS WINTER'S PERFECT GOLFING GETAWAYS
As the year slowly creeps towards shorter days and colder weather, those of us who love being outdoors can naturally start to feel a little disheartened. Half of the enjoyment of great golfing days can simply be the basking in the beautiful weather outside. But adverse winter conditions should never mean...
PRO SHOP EUROPE
“Gary Butler, founder and MD of ETIQUS, talks to Pro Shop Europe about how his love for golf inspired him to start the ETIQUS brand and why it matters what watch you wear on your wrist…”
GOLF WRISTWATCH OR WRISTWEAR?
First published in September 2014. At University, my house mate Byfe was the master at any game you could play with a cigarette in one hand and a pint in the other. At Darts he was a one hundred and eighty sort of guy. At Pool he would leave you...
WHEN IS A SIGNIFICANT BIRTHDAY SIGNIFICANT?
My Grandad always claimed that he was born on New Year’s Day 1894. We were never quite sure as records then were a bit unreliable. At the age of 14 he went off to the Army recruitment office, lied about his age and signed up, serving first in South Africa...
GOLF WATCH OR GOLF TIMEPIECE?
I remember when Trivial Pursuit was first launched and the whole nation became consumed overnight in quiz fever. We had many evenings where a group of us would gather at someone’s house for a TP night where the competitive spirit, fuelled by a few drinks, was especially fierce in the...
GOLF ROOTS: TO GET OR TO GIVE?
I wasn’t born into a golfing family, far from it. My early years were pretty tough and for my parents simply putting clothes on my back and food on the table was the focus for their earnings. The thoughts of any expense relating to the game of golf were far off...